The Event
I Love Female Orgasm is an inclusive, funny, light-hearted sex ed program presented at colleges and other venues around the United States. RIT was one of the many colleges to host the program.
Deliverables
Publicity formatted for flyers, Instagram, LCD screens, posters, a Facebook event banner, sandwich boards and the host organization's website, namely the RIT College Activities Board.
My Idea
Avoid misrepresenting the program as a biology lecture, but instead reflect its light-hearted, relatable, fun and welcoming nature. I steered away from literal imagery for that reason, and focused on the figurative.
LCDs, flyers and posters included all relevant details.
Instagram squares and web banners were posted on platforms where details were in the descriptions. The sandwich board only had essential information, for display at the location on the event date.
The Facebook banner needed only the main graphic; details would be on its event page.
